Sound Collective & MN2S
MN2S Label Services is one of the industry’s most respected partners for independent labels and artists. With over two decades of experience, we support creators across every stage of their release journey, offering global distribution, royalty management, neighbouring rights, marketing, playlist pitching and creative strategy under one trusted roof. Our deep expertise, transparent approach and global network empower independent artists and labels to compete at a major-label level. From emerging talent to established catalogues, we help clients maximise their reach, revenue and long-term growth. Today, MN2S is recognised as a leading force in independent music, valued for integrity, innovation and a proven track record.
When MN2S Label Services began, it wasn’t driven by a corporate plan but by a passion for music. What started with two brothers producing their own tracks has grown into a global service provider trusted by hundreds of labels and artists. “We were just making music for the love of it,” says Sharron Elkabas, CEO of MN2S. “But it was frustrating not having an outlet to get that music out there, not even for the money, but just to share it with people.”
Those early challenges mirrored what many independent artists face: turning creativity into exposure without industry access. MN2S Label Services was created to bridge that gap and support others on the journey. In the early days, MN2S operated in a world of vinyl and CDs, managing warehouse logistics and uncertain demand. “It was a different world,” Sharron Elkabas recalls. “If you pressed too many records, you could lose money. Too few, and you’d miss your window.” When digital distribution emerged, MN2S quickly recognised its potential. “Everyone was sceptical at first,” says Elkabas. “But we knew instantly that this was the future.”